Agency: Hustle & Bustle Pte Ltd (https://hnb.group/)
Scope: Mood board / Style Exploration / Event Booth Design / 3D

3D event design for Samsung store at VivoCity (Singapore), intended to launch their new mobile phone Samsung Z TriFold in late 2025.

Samsung wanted to elevate the final customer journey touchpoint – product collection, into an exclusive, memorable, and premium white-glove service experience for purchasers of the new Samsung Z Trifold. The objective is for us to craft a luxurious, share-worthy moment that customers eagerly anticipate and remember.